List of products by brand Patagonia
Patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running.
Yvon Chouinard, an accomplished rock climber,[6] began selling hand-forged mountain climbing gear in 1957 through his company Chouinard Equipment. He worked alone selling his gear until 1965, when he partnered with Tom Frost in order to improve his products and address the growing supply and demand issue he faced.
In 1970, Chouinard obtained rugby shirts from Scotland that he wore while climbing because the collar kept the climbing sling from hurting his neck.
Great Pacific Iron Works, Patagonia's first store, opened in 1973 in the former Hobson meat-packing plant at Santa Clara St. in Ventura, near Chouinard's blacksmith shop. In 1981, Patagonia and Chouinard Equipment were incorporated within Great Pacific Iron Works. In 1984, Chouinard changed the name of Great Pacific Iron Works to Lost Arrow Corporation. A Patagonia store in Portland, Oregon, was located in a renovated 1895-built former warehouse until moving to a new location in 2017.
Patagonia has expanded its product line to include apparel targeted towards other sports, such as surfing. In addition to clothing, they offer other related products, including camping food. By the late 2010s, branded Patagonia fleece vests became known for their use by financial executives, and in 2019, Patagonia announced that its distribution of branded products would focus on firms committed to Environmental, social, and corporate governance initiatives.
In September 2020, Patagonia announced that Rose Marcario would step down as its chief executive officer and be succeeded by Ryan Gellert.
In September 2022, Chouinard transferred ownership of Patagonia to the Patagonia Purpose Trust, a trust overseen by the Chouinard family and advisors. Chouinard's stated goal was for profits to be used to address climate change and protect land. The move allows Chouinard to avoid taxes by gifting his shares to a nonprofit holding company, while effectively maintaining control of the company.
